Make consumers understand and feel the possibilities, the energy, the excitement and joy of unlimited play, while never losing its e-commerce focus: product experience, conversion, average cart value and loyalty. Achieving both, strengthening the Schleich brand as well as increasing the profitability of the online sales channel.

Rethink the general website structure and re-purpose actual existing content to make it work within the new shop and support the journey to purchase as best as possible. Define the visual direction by creating a general look and feel based in a modular system that gives us a limitless range of possibilites.

Optimize the site structure and navigation such as content structure to marry content and shop in a way that makes sense. Adding lots of storytelling content to find the right balance between brand and sales messages. Conversion optimized PLP and POV with product focus and upsell and cross-sell options. A design that encourages loyalty and frequent visits to the site with as its fun to navigate. Creating a coherent experience across all user journeys, mobile first, always.

The newly launched digital store is striking, colourful, distinctive and customer centric. Schleich® has a platform that allows for brand expression and storytelling but also that communicates the quality of their product to their customers. Details across the site enable exploration, excitement and surprise which aims to emulate limitless play and fun.